Among those who understand that time is the finest luxury, the name ‘Love Mahtani’ (founder, Jewels By Love) is spoken with a special kind of respect.
He was more than a watch expert—he was a man who believed that time, like trust, is earned and shared. Born on 15th Aug 1953, into a lineage of horological tradition dating back to the 1800s, Love embodied both the history of his craft and a vision for its future.
Those who knew Love speak first of his character. He greeted everyone with a sincerity that immediately put them at ease. To Love, a watch was never just a possession but a story, a lesson, and beautiful memories waiting to be made. His conversations were gentle, unhurried, and always generous with knowledge, which made the most intricate movements and the rarest timepieces, stories of the dials and mechanisms, conveniently accessible and even enchanting.
His standards were legendary, but his warmth was what kept clients coming back for decades. He took the time to understand his clients by learning about their lifestyles, their families and what made them tick, making every presentation meaningful with a personal touch. When he spoke, he did so with clarity and respect for both the person in front of him and the centuries of watchmaking tradition behind every piece he showcased.
“Hi Love Thank you for the New year wishes. We have fond mementoes of visiting St Maarten in 2018 - and having a 3 hour captivating chat with you about watches and Pune. Arnav cherishes his Breguet that we got from you for his 16th birthday. With his 18th coming up in July we may need to look at another addition. It’s never just the buying - it’s the memories and feelings attached and the amazing people we meet that counts. We were so engrossed in listening to you we didn’t explore St Marten- looks like some day we will have to visit again. Please do visit us in Birmingham if you are visiting UK. Best wishes to you and your family. With kind regards Archana , Rupen Tanay , Arnav”
— Archana Kulkarni
He lived by one principle above all:
“You don’t spend money at Jewels By Love. You invest in history.”
Jewels By Love: The Boutique That Changed Caribbean Horology
What Love built in Sint Maarten is nothing short of extraordinary.
Jewels By Love was not born of commerce, but of conviction: that the Caribbean deserved a sanctuary where the world’s greatest watches could be appreciated as they were meant to be. Under Love’s leadership, the boutique became a beacon for horological excellence, a place where passion was as important as provenance.
Through years of dedication, Love secured official agent status for Patek Philippe, Cartier, Breguet, A. Lange & Söhne, Vacheron Constantin, IWC, Ulysse Nardin, Jaeger Le Coultre, Hublot, Nomos, and many others— a rare achievement, signifying deep trust from Switzerland’s most exacting maisons and Germany’s revered Glashütte ateliers.
He pioneered the “Shop-in-Shop” concept, giving each manufacturer its own identity and atmosphere within the boutique. Collectors found themselves not in a generic store, but in a series of intimate salons, each a portal to Geneva, Vallée de Joux, Paris, Schaffhausen and Glashütte.
International industry leaders recognized the singular atmosphere Love created. Executives like Thierry Stern (President, Patek Philippe), Claude Peny (CEO, Patek Philippe), and Marc Hayek (CEO, Breguet, Blancpain, Jaquet Droz) visited not just as partners, but as friends, drawn by the respect and rapport that Love fostered.
Love’s self-training and passion for horology led him to spend countless hours with horological books, brochures, and every piece of reading material he could find. When Google became prominent, much of what he had long been saying started appearing across the internet. He was, in many ways, a human Google in the watch world. The documents, notes, and research files he created—now cherished by the Mahtani family—show that he was a true visionary, always ahead of his time. It’s noteworthy that he not only studied high-end watchmaking but also integrated finance into his learning, making investments few could have imagined would become so valuable in the future.
How Love Turned Clients into Family
At Jewels By Love, every relationship begins with a genuine welcome and often grows into something far deeper than a simple exchange. For many, the journey started as a search for a fine timepiece and became a lifelong connection. He never judged anyone. Teenagers, guests in beachwear, the elderly—everyone who walked into Jewels By Love was welcomed equally. Anyone who spent time there always left with new knowledge and a real appreciation for the brands and their timepieces.
One long-time client reflects,
“For the past 20 years all important watches and diamonds for me and my family have come from Love. You will always get the best quality at a fair price. Once you do business with Love, you will never go anywhere else.”
—Marty Shultz
Another visitor recalls the atmosphere that defines the boutique:
“Jewels by Love is my home away from home. Everyone is so helpful, friendly, and professional. This is stress-free shopping therapy at its best!”
—Sarah Jones
Through the years, visitors have discovered that the real value at Jewels By Love is not only in the world-class watches, but in the sincerity, trust, and care woven into every moment. The word “client” hardly fits. Here, friendships are forged, milestones are celebrated, and generations return—proving that a true legacy is measured not by transactions, but by relationships that stand the test of time.
A Legacy Marked in Time: The Nomos “Legacy of Love” Edition
This year, the story comes full circle with the unveiling of the Nomos Love Collection: Legacy of Love—a tribute as refined and heartfelt as the man himself.
Crafted in partnership with Nomos Glashütte, this limited edition is defined by detail and intent: Legacy of Love.
Releasing on August 15, 2025 on Love Mahtani’s birthday, this timepiece is a celebration of heritage, character, and the timeless values that endure far beyond any single lifetime. Stay connected for the official unveiling of the timepiece which will celebrate the legacy of Love.
Moving Forward, Together
Today, the spirit of Love Mahtani lives on in every corner of Jewels By Love, carried forward by Milan’s grace ( Love’s wife), Aarti and Roshini’s (Love’s Daughters) affection, and Rish’s (Love’s Son) quiet determination. The family remains devoted to the standards Love set: warmth, honesty, and a passion for watches that is as much about people as it is about timekeeping.
For those who walk through their doors, or who wear the Legacy of Love edition on their wrist, the message is clear:
You are joining a family and a tradition. One that believes time is best measured in moments shared, lessons learned, and legacies made to last.
To reserve your “Legacy of Love” edition, or to discover the boutique where time stands still, visit Jewels By Love in Sint Maarten.
Mark August 15th on your calendar. For those who believe timepieces are more than objects, Jewels By Love invites you to witness the unveiling of the “Legacy of Love” edition—a rare opportunity to own a part of horological history. The story continues. Will you be part of it?
